Paris hotels saw a surge in rates to €380 during the Olympic period, compared to €223 last year, with an increase in overseas guests projected. Booking windows extended to 118 days and average length of stay to 2.57 days.
SiteMinder's VP highlighted the revenue growth potential from major events like the Olympics, emphasizing the importance for UK hotels to leverage such demand. Parisian hotels' effective revenue management contrasted with London hotels.
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