"With this exhibition, we aim to immerse audiences in the diversity of Korean pop culture and demonstrate how Hallyu is a distinctly contemporary phenomenon, mediated via digital technologies and social platforms, and connecting with timely concerns we all face: from what to watch on a Saturday night to our desire for transcendent moments of communal joy," says Yoon. Jee Choi, Assistant Curator.
"Hallyu, meaning 'Korean Wave,' surged across Asia from the late 1990s through exported dramatic TV series, ultimately creating a global ripple effect that has reached every corner of the world."
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