How this Montana gas station chain is using traffic data to build a mini empire of local hotels
Briefly

Town Pump is expanding its presence in Montana by opening two new hotels in Belgrade and Bozeman, strategically located near gas stations to cater to road trippers.
The company utilizes a franchise model for hotels, allowing visitors to stay unaware that their accommodations are connected to the nearby gas station chain they rely on.
By monitoring traffic counts at both gas stations and hotels, Town Pump makes informed decisions about which hotel brands to open, ensuring optimal placement for tourists.
Montana's status as a popular road trip destination is underscored by the impressive fuel spending from 12.5 million nonresidents, contributing significantly to overall tourism revenue.
Read at Fast Company
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