A fantasy-meets-performance campaign titled “CALL ME” blurs reality and digital existence through characters that unfold like advertisements while reflecting contemporary desire. The project is created by Shuan, Tommy, and Rob, and centers on an allure that feels hyperreal and personal. Gorka Maeztu’s DONUT STUDS collection uses AI-generated portraits and moving images to challenge perceptions of self and connection in a digital age. The label “HAUTE KUKI & Die Markise” combines Maeztu’s jewellery designs with Stefan Goertz’s abstract acrylics, forming a family-run collaboration. Pieces are crafted with careful attention to detail and carry the “Made in Germany” label, emphasizing ethical commitment.
"In a captivating fusion of fantasy and performance, the latest campaign from HKDM titled “CALL ME” blurs the boundaries between reality and digital existence. This innovative project gives rise to a captivating universe where each character, brought to life by the dynamic trio of Shuan, Tommy, and Rob, unfolds like an advertisement yet evolves into profound reflections on contemporary desire, showcasing an allure that is both hyperreal and strikingly personal."
"His avant-garde selection, showcased within the DONUT STUDS collection, harnesses the power of AI-generated portraits and moving images to challenge our perceptions of self and connection in our increasingly digital age. At the heart of this artistic venture is a unique backstory involving two trailblazers, Gorka Maeztu and painter Stefan Goertz, who have each carved their niche in the German creative landscape."
"Their partnership blossomed into the family-run label “HAUTE KUKI & Die Markise,” where Goertz's exquisite abstract acrylics find a home on Maeztu's jewellery, embodying a harmonious blend of art and craftsmanship. Each piece, crafted with the utmost care and attention to detail, stands as a testament to their shared artistic spirit and dedication to quality."
Read at KALTBLUT Magazine
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