"The tournament will feature more matches than previous editions, with a total of 104 matches played, compared to 64 in 2022, marking a 62% increase."
"The World Cup could result in an additional 1 billion pints of beer consumed worldwide, equating to a 0.3% increase in total beer sales for the year."
"Jefferies analysts attribute three-tenths of the expected 1.7% rise in global beer consumption to the direct effect of the World Cup."
"The World Cup's impact on beer sales will be most significant in the hospitality sector, with increased drinking occasions, especially in bars."
The 2026 World Cup, hosted by the United States, Mexico, and Canada, is projected to lead to an additional 1 billion pints of beer consumed globally. This represents a 0.3% increase in total beer sales for the year. Analysts from Jefferies noted that the tournament will feature 104 matches, a 62% increase from 2022, and will last 39 days. The hospitality sector will see the most significant impact on beer sales, while off-trade consumption remains largely unaffected.
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