"In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground. Neighborhood and sports bars are emerging as rare pockets of stability, even as premium venues contract and overall beer share continues to cede space to spirits and RTDs. Beneath the topline declines, however, are clear signals of where momentum still exists."
"Draft is outperforming packaged in most segments, select imports are defying distribution headwinds, and non-alcoholic beer is posting some of the fastest growth in the on-premise - led by a handful of states that are quietly reshaping the category's future. The report surfaces where beer is still winning, where it's losing ground, and why the next phase of on-premise success will be defined less by scale and more by precision."
NIQ data shows on-premise beer performance is fragmenting, with growth concentrated in particular outlets, formats, and styles while other channels decline. Neighborhood and sports bars are among the few stable on-premise outlets, whereas premium venues are contracting and overall beer share continues to lose ground to spirits and RTDs. Draft beer is outperforming packaged formats across most segments. Select import brands are maintaining momentum despite distribution headwinds. Non-alcoholic beer is delivering some of the fastest on-premise growth, driven by a handful of states. Future on-premise success will depend on targeted, precision strategies rather than broad scale.
Read at www.nombase.com
Unable to calculate read time
Collection
[
|
...
]