"In several ways, Gen Z hasn't really been an impressive drinking generation. Specifically, they're not drinking very much these days. (As a resident Gen Z-er here at InsideHook, I say that the people saying these things just aren't hanging out around the right crowds.) They're also involved in some drinking trends that cast quite a bit of judgment...such as loading up their beers with ice."
"In a recent survey conducted by LG Electronics, nearly one in three 18- to 35-year-olds who participated in the survey said they prefer ice in their beers as a way to give them an extra chill. The survey was specifically for British participants in an attempt to learn more about their drinking habits, but there are lots of other viral discussions about doing this across Instagram and TikTok."
Gen Z and adjacent age groups are drinking less alcohol overall while experimenting with unconventional practices such as adding ice to beer. A UK survey by LG Electronics found nearly one in three respondents aged 18 to 35 prefer ice in beer to increase chill. Social media platforms including Instagram and TikTok amplify recipes and debates around iced beer, like cheladas. Testing compared three beer styles served with ice to evaluate flavor changes. Test panels included a mix of experienced beer drinkers and people who rarely drink beer to capture diverse preferences.
Read at InsideHook
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