Supermarkets like Tesco and Aldi are using a tax loophole to sell high-strength ciders at low prices, which has raised concerns from alcohol campaigners. Research by Alcohol Change UK indicates that ciders have remained cheap despite rising costs for other alcoholic beverages. This affordability is largely due to a subsidy that benefits large producers, allowing them to sell products at pocket-money prices. Critics argue this practice contributes to public health issues, particularly affecting working-class communities, emphasizing the need for regulatory changes to protect consumer welfare.
The cheapest cider Tesco sells now costs the same as apple juice at just 1 a litre, despite liquid having a higher alcohol content.
Ash Singleton, Alcohol Change UK's director, criticizes supermarkets for exploiting tax breaks, leading to health and social issues in working-class neighborhoods.
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