The Utah Hockey Club set a new record for beer sales at Delta Center during their home opener, generating $120,000 worth of sales from passionate fans.
Attendance of over 16,000 at the home opener significantly contributed to the beer sales success, as fans embraced the excitement of a new franchise.
While this record is impressive for Utah, it pales in comparison to beer spending in other NHL markets, highlighting regional differences in fan behavior.
Despite the strong beer sales, moderation is key during games, as excessive consumption can lead to unruly behaviors among fans.
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