Brough Brothers Distillery in Louisville, Kentucky, is expanding to a new site seven times larger than their current distillery. After opening in 2020, they have ambitious plans for international growth by 2025. However, unpredictable tariff policies from the Trump administration have created significant uncertainty. CEO Victor Yarbrough expresses concern over the chaotic nature of these economic strategies, indicating that the lack of clarity hinders their ability to plan effectively. Despite the challenges, the distillery remains committed to growth in the heart of Bourbon City.
"The reality has proven more complex, and confusing, than the bold rhetoric," CEO Victor Yarbrough said, highlighting the unpredictable nature of tariff implementation affecting business planning.
"We can't plan. They're happening. They're not happening. They're on. They're off," expressed Yarbrough, emphasizing the turmoil that tariffs cause in their business strategy.
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