The term 4/20 has its origins in the early 1970s with a group of California high school students known as the Waldos, who used the time 4:20 as a code to search for cannabis. This phrase intertwined with music and counterculture, particularly the Grateful Dead. Over the years, 4/20 transformed into a prominent cultural event, especially in the 1990s through promotions by figures like Steven Hager of High Times. The day now serves as a celebration of cannabis culture and activism, amidst changing laws and growing acceptance surrounding cannabis use in various countries.
The term '4/20', celebrated globally on April 20th, originated from a group of students in California in the 1970s, symbolizing cannabis culture.
4/20 transitioned from a secret code used by the Waldos to a key date for cannabis advocacy, reflecting changing societal attitudes toward marijuana.
In the 1990s, Steven Hager of High Times magazine linked 4/20 to pro-cannabis activism, which led to major public gatherings advocating for legalization.
As cannabis acceptance grows, 24 states and D.C. have legalized recreational use in the U.S. since 2024, with 4/20 remaining a pivotal advocacy date.
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