Costco's Kirkland Signature line received criticism for its beer selection until the launch of Kirkland Signature Helles-Style Lager, crafted by Deschutes Brewery. The lager, recognized for its quality, won a gold medal at the 2023 Great American Beer Festival and an award at the World Beer Cup, gaining popularity among beer aficionados. Deschutes Brewery, established in 1988, is known for its craft beers and has become a destination for beer lovers, distributing its products nationwide. The collaboration with Costco has revitalized the Kirkland beer brand.
Kirkland Signature Helles-Style Lager, crafted by the renowned Oregon-based brewery Deschutes, has generated excitement among beer enthusiasts since its launch in winter 2024.
The lager won a gold medal at the 2023 Great American Beer Festival, showcasing its quality and effectively changing perceptions of Kirkland's beer offerings.
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