"Other beers simply can't match the IPA's bold flavor and balanced profile. That boldness comes from hops. The fragrant green flowers are used in every beer to balance the sweetness of malts while sometimes lending floral and fruit notes. As hop cultivation and consumer taste evolved, brewers found that the IPA was the best canvas to explore the possibilities of the resinous, oily plant."
"The IPA is the most popular style of craft beer. For the last decade, the IPA has been the center of the beer universe. More than half of all craft beer brewed today are IPAs. When I sat down at the bar of Alphabet City Beer Co. in Manhattan to talk with owner and veteran beer judge Zach Mack, six of his 12 draft lines were IPAs."
"It's the flagship style of craft beer, but it's not a monolith. There's something for everyone, says Mack. Among his taps are an approachable hazy session, crisp West Coast, gluttonous triple, and standard hops-with-a-bite IPA. The IPA family also sees a healthy amount of experimentation and fad substyles: the brut IPA, white IPA, and the now-fading, lactose-packed milkshake IPA. The latest trend is a refinement of the West Coast IPA with brewers dialing back the malt character to put greater emphasis on hop,"
IPA dominates craft beer production, accounting for more than half of all craft beer brewed. Hops provide IPA's bold, balanced flavor while contributing floral and fruit aromas. Brewers use IPAs as a canvas to showcase hop varieties and cultivation advances. Bars and breweries feature multiple IPA variants on tap, from hazy sessions and West Coast to triples and milkshake IPAs. The style generates continual experimentation and evolving substyles, including brut and white IPAs. Recent trends emphasize a refined West Coast profile, reducing malt to foreground hop character and aromatic complexity. Taproom examples show many draft lines devoted to IPAs, reflecting consumer demand and stylistic diversity.
Read at www.esquire.com
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