A recent Gallup poll shows that American alcohol consumption is down, with only 58% of adults reporting they drank alcohol in 2024, a significant drop from 67% in 2022 and 71% in the late 1970s. The craft beer industry is facing challenges, as more bars closed than opened this year and production volumes declined. Sierra Nevada's Chief Brewer Brian Grossman remains optimistic amidst these tough times, launching a new smooth pilsner with historical influences from key figures in the brewing industry, emphasizing continued creativity and refinement in brewing practices.
"I know the industry is in a rough spot, and this too shall pass," Sierra Nevada Chief Brewer Brian Grossman told a few dozen onlookers at Wilder..."
"The ability for brewers today to make these very refined, very focused, highly creative beers is because of all the brewers and scientists that have come before us..."
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