"Some see the 30 days as a dependency test to determine just how reliant they are on alcohol to relax. Others link it to their overall new-year health and/or weight loss plans. There are participants who view it as a reset following the weeks of decadent holiday consumption and those who might be dipping a toe into the idea of permanent sobriety without drawing too much attention from their peer group."
"Truth is, drinking overall - that's all 12 months - is down. According to an August 2025 Gallup Poll, Americans' alcohol consumption is at record lows. Gallup has tracked the nation's drinking behaviors since 1939. In speaking with local hospitality professionals, that tracks. And though many pin it mostly on the reduced alcohol habits of Gen Z, their interest in fewer, or other intoxicants (primarily marijuana, now recreationally legal in nearly half the country), wouldn't be the fuel firing the growth segment for nonalcoholic beer."
Sixty percent of Americans view nonalcoholic beer as a viable long-term moderation option, according to a Beer Institute study. Many people undertake Dry January for varied reasons: testing dependency, pursuing health or weight-loss goals, resetting after holiday excesses, or cautiously exploring sobriety. Overall alcohol consumption is at record lows in the United States per an August 2025 Gallup poll. Local hospitality professionals observe matching trends. Gen Z reduced drinking plays a role, but interest in other intoxicants like marijuana is not the main driver of nonalcoholic-beer growth. Nonalcoholic options appear widely on menus and see higher demand during Dry January.
Read at Boston Herald
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