This article recounts a personal experience of discovering baijiu, China's national spirit, during a trip to China. The author reflects on how baijiu, often ignored outside of China, is central to Chinese dining culture. The piece highlights the efforts of Ming River Baijiu to introduce this unique spirit to Western consumers, emphasizing the need for education about baijiu as it is a largely unrecognized beverage in other parts of the world. It underscores how understanding its history and production is key to appreciating baijiu's significance.
To truly appreciate what sets Ming River apart, it's essential to first understand the history of baijiu and the intricate craft behind its production.
This is a familiar narrative for many who have traveled to China and one the founders of Ming River Baijiu decided to change.
It's not just selling bottles; it's about educating an entire market on a new beverage altogether.
Upon returning, I searched for baijiu at my local digs but was met with blank stares.
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