Fawn Weaver's whiskey brand, Uncle Nearest, has suffered ongoing challenges due to tariffs imposed by the European Union since 2018, limiting the company's ability to compete internationally. Initially unable to pass on tariff costs, the brand had to absorb financial losses. Even after a 2021 suspension of these tariffs, uncertainty led them to decrease focus on international sales. Now, with potential new tariffs re-emerging and Canada limiting access to market, the industry's pressures are compounded as domestic whiskey sales fall.
We couldn't pass on those tariffs to the consumer. We had to absorb them, and there was absolutely no way we could absorb them.
We had to make a decision to not focus as much on international until the trade war was over. Well, it's not been over.
They pulled us off the shelf right along with Jack Daniels.
The reignition of the international brown liquor battle is another headache for an industry already reeling.
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