Jim Beam launches four new varietals, Kentucky Coolers, crafted with The Boston Beer Co., promoting connection over beverages like Orange Crush, Peach Crush, Blueberry Lemonade, and Strawberry Lemonade.
Veronique Mura, Jim Beam VP, emphasizes the brand's focus on human connection and cherished moments, as each can of Kentucky Coolers offers unique flavors to share with loved ones.
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