As St. Patrick's Day approaches, Jameson is expanding the festivities with the introduction of Jameson Triple Triple, emphasizing that a single day isn't enough for honoring Irish culture. This whiskey, uniquely triple distilled and matured, is designed to enhance celebrations throughout the season. Johan Radojewski, marketing VP, shared that sharing moments is essential during this time. The whiskey pairs traditional flavors with innovative aging processes, including maturation in sweet chestnut casks, resulting in a richer and smoother taste, perfect for social gatherings.
"St. Patrick's Day is more than just a day to us. It really is a season full of celebrations and moments to be shared together. We thought there was no better time to debut the latest member of our family-Jameson Triple Triple-than during our favorite time of the year."
Jameson Triple Triple builds upon the foundation of Jameson Original but introduces an extra layer of complexity through its innovative maturation process that incorporates an additional step-aging in sweet chestnut casks.
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