Los Angeles resident Michael Burns has adapted his drinking habits after becoming a father, choosing to enjoy a nonalcoholic beer while occasionally indulging in a shot to avoid hangovers. This trend of ‘mindful drinking’ reflects a shift towards moderation as many navigate the balance between enjoying nightlife and maintaining wellness. The N/A beer market has seen significant growth, reaching nearly $1 billion in sales, as consumers develop a preference for moderation over complete abstinence. Innovative brands have improved the taste of nonalcoholic options, making them appealing in social settings.
Subbing in N/A beers plus the occasional boozy dalliance allows Burns to still go out with friends, minus the threat of hangovers.
Instead, the new dad has found a workaround: At his local bar, where there's a Miller High Life and amaro shot special, Burns will allow himself the amaro, but chase it with a nonalcoholic beer.
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