"Every other Friday, my wife and I grab dinner and beer at Pasqually's Pizza in West Philadelphia. The no-frills eatery has, in my opinion, the best selection of craft beer in the city, which enhances its perfectly serviceable Italian American fare. So, we dish about our workweeks over stromboli and a can or two. As is tradition, I pull open the stuffed coolers and reach for a high-ABV double IPA, usually from Grimm or The Alchemist."
"Despite the style's overwhelming domination of the American craft beer sceneI dare you to find a local brewery that doesn't make oneIPAs are subject to intense dislike. But the attitude is decidedly uncool, like snobbishly refusing to listen to Taylor Swift or watch Yellowstone. Why despise something so beloved by many? There's no such thing as a person who doesn't like IPA, says Nate Lanier, founder, CEO, and head brewer of Tree House Brewing Company based in Charlton, Massachusetts."
"According to Lanier, the beer industry doesn't hold itself to as high a standard as something like the wine industry, which leads to a lot of substandard IPA to be on the shelves. (Consumer perception doesn't help; whereas spirits are considered premium, beer is seen as the cheap alcoholic beverage, so buyers are less willing to shell out for good beer). The IPA style isn't tightly regulated, so the same type of beer, made by two different producers, can vary drastically."
Every other Friday a couple visits Pasqually's Pizza for dinner and craft beer, with a ritual choice of high-ABV double IPAs contrasted by a partner's preference for sours or lagers. IPAs dominate the American craft-beer scene but provoke strong dislike from many drinkers who describe them as sour, acidic, or pretentious. Some brewers contend that widespread antipathy reflects inconsistent production, lax style definition, poor preservation and shipping, and consumer assumptions that beer should be inexpensive. Those factors can turn otherwise exemplary IPAs into poor-tasting products at retail, causing consumers to unfairly blame the style rather than individual bad examples.
Read at www.esquire.com
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