"It's 2019, in London. In any pub you visit, the Guinness tap stands barren. Cold. Dusty. A rarely visited tipple in these lands, serving only the hardiest stout drinkers and Irish immigrants. They say it doesn't travel well and, debate aside, one thing's for sure: if it's not flowing, it's not good. But by early 2023, Guinness was officially Britain's most popular pint. By late 2024, Diageo announced a national shortage, unable to keep up with demand."
"I cringe when people call me a Guinness expert. I've never worked behind a bar in my life, usually found on the opposite side, which makes the whole thing feel a bit like stolen valour. Still, I've run two of the largest Guinness-focused social accounts in the world, @ shitlondonguinness and @ beautifulpints, for six years now, and I've watched its rise happen in real time. And, of course, I'm fond of a drop myself."
Guinness was scarce in London pubs in 2019, served mainly to the hardiest stout drinkers and Irish immigrants. By early 2023 Guinness became Britain's most popular pint, and by late 2024 Diageo announced a national shortage that left pubs rationing pints. Lockdown drove a surge of new drinkers as people confined to small rooms yearned for the social warmth of pubs and engaged with online quizzes. Social media amplified the trend with viral images of perfectly poured pints and tutorials attempting to replicate the draught experience, prompting many to seek Guinness in person once venues reopened. Stout's striking visual appeal helped fuel renewed demand.
Read at CN Traveller
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