""We wanted to make sure we were staying true to our brand identity of old school beer the way it should be; beer-flavored beer," Torgerson says. "This is a 'bottle-shaped bottle.'""
"The design of the new packaging represents a measured approach to branding that aligns with the core identity of the product itself—not just adding new bells and whistles for the sake of it."
Garage Beer introduced its first glass bottles on April 13, featuring a retro, stubby design. This packaging aligns with the brand's no-frills marketing strategy, focusing on simplicity and authenticity. The beer is available in original and lime flavors, contrasting with competitors' complex offerings. Garage has experienced remarkable growth, with sales increasing over 500% in the past year and a valuation of around $200 million. The new bottle design reflects the brand's commitment to its core identity and traditional beer values.
Read at Fast Company
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