HARD MTN DEW Code Red Launches with Bold Flavor and a Mission to "Save the Redheads" | stupidDOPE

HARD MTN DEW has launched its new flavor, Code Red, a cherry-citrus hard soda with 5% ABV, alongside a campaign called "Code Red: Save the Redheads". This humorous initiative addresses the fact that redheads make up only 2% of the global population, creating awareness while also offering a matchmaking element through a premium dating app subscription for those who share redhead stories. With a distinctive red can, Code Red aims to blend bold flavors and social cause, engaging fans to participate in the campaign until April 10.

The "Save the Redheads" campaign humorously raises awareness about the declining redhead population while blending it with a unique interactive drinking experience.

HARD MTN DEW Code Red combines a bold cherry-citrus flavor with a purpose: supporting redheads through a fun and engaging social campaign.

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