"Great Lakes has had a steady presence in Pennsylvania and New York for dozens of years and it was high time we gave the citizens of Massachusetts the chance to drink Great Lakes," said Chris Brown, GLBC Interim Co-CEO.
"For many years entering new markets was stifled by brewing capacity limitations from August to December. My counterpart Interim Co-CEO Steven Pauwels has been able to upgrade and streamline our brewing processes..."
"Our sales leadership did a deep dive and multiple surveys in the market and Atlantic Beverage consistently had the highest ratings for execution and customer service, along with a thoughtful launch plan on bringing Great Lakes to Massachusetts and Rhode Island... The Atlantic team is a group we'd love to have a beer with after a great day selling Great Lakes in the market," said Brown.
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