Electric Beer represents a pioneering collaboration between Einride and Carlsberg Sweden, merging electric freight with brewing innovation. Set to power a significant portion of Carlsberg's freight operations by 2025, the alcohol-free beer comes in interactive cans that allow consumers to trace its emission-free journey through a QR code. This initiative aims not only to create a sustainable product but also to educate the public on the technologies enhancing freight efficiency and reducing emissions, presenting them as integral to the future of brewing.
Electric Beer not only champions sustainable transport but serves as an educational tool highlighting how advanced technologies optimize each step of the freight process.
Electric Beer combines technology and tradition, featuring a design that allows consumers to trace its journey from production to delivery through an interactive QR code.
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