"The joint venture is designed to support long-term brand sustainability, improve operational efficiency, and strengthen independent craft beer across the state, according to a press release. According to the Brewers Association definition and Circana data (which collects data on beer sales), the combined brands will establish West Coast Craft as one of the top three independent craft beer producers in California. The craft beer Flyway Pilsner is displayed in the Brewhouse at Drake's Brewing Company in San Leandro on April 10, 2017. (Laura A. Oda/Bay Area News Group)"
"I spoke to Drake's co-owner John Martin last night, and he emphasized that the move is intended to help both breweries do better in an increasingly difficult market. The two companies will remain independent but will share resources, brewing facilities and their expertise and experience. People can expect to see more Figueroa Mountain beer in the Bay Area and more Drake's and Bear Republic beer in Central and Southern California."
Drake's Brewing and Figueroa Mountain Brewing formed a joint venture named West Coast Craft to enable strategic partnership and beer collaboration. The venture will share resources, brewing facilities, distribution networks, and expertise while keeping individual brands independent in marketing, branding, and innovation. The partnership aims to improve operational efficiency, support long-term brand sustainability, and strengthen independent craft beer presence across California. Combined distribution reach will increase availability of Figueroa Mountain beers in the Bay Area and of Drake's and Bear Republic beers in Central and Southern California. The combined brands will rank among the top three independent craft beer producers in California by Brewers Association definition and Circana data.
Read at www.mercurynews.com
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