In the cannabis market, consumers must choose between small batch craft brands that prioritize quality and sustainability, and mass-produced products from multi-state operators (MSOs) that focus on quantity and profits. Craft cannabis offers unique strains and a richer experience thanks to methods that preserve terpenes, enhancing flavor and effects. Conversely, MSOs treat cannabis more like a commodity, sacrificing quality for scalable production, which results in a less flavorful and potent product. Understanding these differences is crucial for consumer satisfaction and the industry's long-term health.
Craft cannabis brands are defined by their commitment to cultivating high-quality flower using sustainable, hands-on methods, making them a superior choice for consumers.
On the other hand, MSOs approach cannabis with a corporate mindset, prioritizing scale and profits over plant health, resulting in diminished product quality.
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