President Trump's trade wars are impacting American whiskey producers, with Cedar Ridge Distillery's CEO considering halting exports due to uncertainty. The EU's proposed 50% tax and retaliatory measures could destabilize markets, prompting producers like Cedar Ridge to consider focusing solely on domestic sales. The Distilled Spirits Council emphasizes the need for fair trade practices, warning that tariffs could severely affect both U.S. and European companies managing long-term relationships in the global market.
"We don't know what the rules are going to be," says Jeff Quint, founder and CEO of Cedar Ridge, in an interview with Fast Company. "It makes you divert your attention to a more stable environment."
"You don't just pop into Canada one year and then pop back out," says Quint. "These are long-term decisions, what markets you are going to play in."
"Our industry should not be involved," says Swonger, whose organization represents producers and marketers of spirits sold in the U.S. "We are the model for the benefits of fair and reciprocal trade."
The liquor industry was rattled after the EU announced it would impose a 50% tax on American whiskey in April.
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