The beer brand Bud Light experienced a decline in sales following its association with a transgender influencer, slipping to the third best-selling beer in the U.S. as a result of boycotts led by right-wing power broker Leonard Leo.
Tax filings revealed that a group linked to Leo, Concord Fund, contributed to fueling the controversy over Bud Light's ad by supporting Consumers' Research with $350,000, which initiated a product 'woke' alert service.
Leonard Leo, co-chairman of the Federalist Society known for advising Trump on Supreme Court appointments, played a significant role in the Bud Light backlash, affecting the brand's market position.
AB-InBev, Bud Light's parent company, still benefits from owning Michelob Ultra despite Bud Light's sales dip, indicating a continuing strong presence in the beer market.
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