"It helped redefine modern craft beer through bold innovation, fearless creativity and an unwavering commitment to great beer. As we begin a new chapter for this great brand, our priority is to refocus BrewDog on the craft beer excellence that made it beloved in the first place and strategically invest to return the operations to profitable growth."
"The Scottish craft beer brand, founded in 2007 in Aberdeenshire, has been acquired by Tilray Brands, which owns a portfolio of US craft breweries and cannabis operations. Under the agreement, Tilray has purchased BrewDog's UK brewing business and 11 of its pub venues across the UK and Ireland."
"The transaction includes BrewDog's main brewery in Ellon, Aberdeenshire, and its national distribution centre, The Hop Hub, in Motherwell, Lanarkshire. A total of 733 UK jobs will be preserved, with affected employees transferring to Tilray."
Tilray Brands, a US cannabis and craft brewing group, has purchased BrewDog, the Scottish craft beer brand founded in 2007, for £33 million. The acquisition includes BrewDog's main brewery in Ellon, Aberdeenshire, its distribution centre in Motherwell, Lanarkshire, and 11 pub venues across the UK and Ireland. The deal preserves 733 UK jobs with employees transferring to Tilray. However, 38 bars not included in the transaction will close permanently, resulting in 484 job losses. BrewDog's 18 franchise bars will continue operating independently. Tilray's leadership emphasizes refocusing on craft beer excellence and returning operations to profitable growth while maintaining BrewDog's position as a leader in the global craft beer movement.
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