The 87th Annual NBWA Annual Convention focused on critical issues like supporting the on-premise beer sector, particularly draft beer, highlighting its importance in today's market.
Intoxicating hemp beverages are gaining traction at the convention, raising questions about their market entry and regulation, reflecting broader trends in beverage innovation.
Participants discussed unforeseen challenges facing beer companies, such as the rise of online gambling and health tracking apps, which could impact consumer spending patterns.
Overall, the convention provided insight into how evolving consumer habits and regulatory landscapes are reshaping the beer industry, prompting necessary adaptations from companies.
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