"After a lengthy delay that included much fretting among industry insiders, the 2025-2030 Dietary Guidelines for Americans (DGA) were unveiled earlier this month. Any fears that anti-alcohol activists had infiltrated the quinquennial process were eased, as the new guidelines preach moderation over specific daily drink allowances. Beer Marketer's Insights senior editor Christopher Shepard, who has followed the process closely, joined the Brewbound Podcast to discuss the DGA, the fraught path to publication and what this could mean for brewers."
"The overall guidance didn't really change, Shepard said of the DGA's move to recommend moderation over the former standard daily limit of two drinks for men and one for women. They just decided to take the specifics away. Industry trade groups have celebrated the DGA's embrace of moderation, particularly as it pertains to beer, which has long been touted as an alcoholic beverage that can be consumed in moderation."
"One of the reasons it's been viewed as a win by the industry writ large, and by a coalition of industry trade organizations that came together, is that they came together because there was a very real threat that the Dietary Guidelines were going to tilt towards or embrace a no safe level' [of alcohol consumption] rhetoric, Shepard said. That threat was, in fact, real."
After a lengthy delay and industry concern, the 2025-2030 Dietary Guidelines for Americans were unveiled. The guidelines recommend moderation for alcohol instead of the prior specific daily limits. The former quantified guidance defined a standard drink as 12 oz. of 5% ABV beer, 5 oz. of 12% ABV wine, or 1.5 oz. of liquor. Industry trade groups and a coalition portrayed the moderation language as a victory that prevented adoption of a 'no safe level' rhetoric. Brewers reacted more positively than some distillers, and recent beer headlines included proposed distributor deals and cider producer news.
Read at www.brewbound.com
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