Hurray's Girl Beer, led by founder Ray Biebuyck, recently triumphed in Brewbound's 2024 Pitch Slam at a business conference in California. The brand seeks to reclaim and embrace the term 'Girl Beer' with a post-ironic and humorous approach. Biebuyck emphasizes her commitment to introducing more women into the beer category, enabling her beer to distinguish itself on shelves and in digital spaces. The podcast further addresses industry news, including organizational splits and trends in beer branding and advertising, particularly addressing the evolving culture in the beverage industry.
"Hurray's Girl Beer won Brewbound's 2024 Pitch Slam at the Brewbound Live conference, where founder Ray Biebuyck shared her mission to reclaim 'Girl Beer.'"},{
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