In this Brewbound Podcast episode, leaders from Sierra Nevada and New Trail Brewery discuss their latest offerings and strategies for growth. Sierra Nevada introduces limited edition packaging featuring national parks, which has created a consumer treasure hunt. According to CCO Ellie Preslar, this initiative resonates with their values and has been positively received. Meanwhile, New Trail COO Mike LaRosa highlights their growth achievements without expanding infrastructure in 2025, indicating a balanced phase in operations. The episode also covers broader industry trends and distribution challenges.
Preslar noted that the limited edition National Parks packaging has generated a treasure hunt mentality among consumers, which reflects Sierra Nevada's core values and resonates positively with drinkers.
LaRosa shared that New Trail Brewery has reached a stable phase, which allows them breathing room to grow without immediate infrastructure changes, marking a significant milestone.
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