In the Brewbound Podcast episode focused on Super Bowl LIX preparations, the Anheuser-Busch distributor team from New Orleans discusses the substantial expectations and logistical challenges they face. VP of Sales Brandon Frederick, along with Greg Naquin and Kris Cutrell, share insights on how they gear up for one of the beer industry's biggest sales days and address other beer-related news, including the performance of Super Bowl ads by competing brands. The episode also briefly touches on consumer trends like Dry January and features discussions surrounding recent distributor meetings.
Brewbound Podcast host discusses the preparations and challenges faced by Anheuser-Busch distributors in New Orleans as they gear up for Super Bowl LIX.
Brandon Frederick and his team highlight the significance of Super Bowl Sunday for beer sales and operational pressures in the busy New Orleans market.
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