"In general, our industry seems to be outperforming the rest of beverage-alcohol, which is not part of the current narrative, Cramer said. For each of us as craft brewers here in this state, our greatest opportunity is looking into ourselves and seeing what we can authentically own as a brand and communicating that to our consumers and our fans and then helping them share that joy with others."
"Before the interview, Zoe and Jess highlight panel discussions they moderated during Brewbound Live, including a conversation about the bev-alc segments still drawing interest from the investment community. They also discuss recent beer industry news, including Anheuser-Busch InBev's plan to sell one brewery and close two more, November Circana off-premise data and the North Carolina community's reaction to the arrest of Sycamore Brewing's co-founder."
Brewbound Live 2025 featured sessions on craft-beer trends, brewpub traffic, and long-running brewery-park partnerships. California craft brewing is outperforming much of the beverage-alcohol category despite broader narratives. The greatest opportunity for craft brewers in the state lies in identifying and owning authentic brand attributes, communicating them to consumers and fans, and enabling those supporters to share the resulting joy. California craft brewers hold significant cultural and economic influence that supports the national craft brewing industry. Panels examined beverage-alcohol segments still attracting investor interest. Recent industry developments include Anheuser-Busch InBev brewery sales/closures, November Circana off-premise data, and a North Carolina community reaction to a brewery co-founder’s arrest. A scheduled episode will not publish on December 24 and will return on December 31.
Read at www.brewbound.com
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