The Brewbound Live business conference will explore the opportunities in the on-premise channel with National Beer Wholesalers Association VP of analytics and chief economist Lester Jones and Draftline founder and president Jennifer Hauke. Together, they will present insights into the challenges and opportunities manufacturers face in a market characterized by empty draft lines and trends indicating a shift in consumer preferences, revealing how emerging brands can make their mark in bars and restaurants.
Leaders from all three tiers will gather for business-focused conversations on driving the bev-alc industry forward, data presentations, networking and brand building. This aligns key stakeholders in the beverage-alcohol industry to collaborate and share insights that could lead to innovative strategies for increasing presence in on-premise locations, ensuring that brands can leverage the currently open tap handles to establish themselves within competitive environments.
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