"Bringing together the economic, sporting and sports-political aspects of a global club was exactly what I wanted to do. For me, it was an inner obligation to give something back to the club I played for for 14 years. But in a world like Munich, it's very difficult to initiate necessary changes and to take new paths."
"I'm still convinced today that the adjustments we made were absolutely the right ones for FC Bayern. There's a nice expression in the business world: 'Culture eats strategy for breakfast.' - In other words: A company's culture is always stronger than any strategy, no matter how promising it seems."
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