Bayern Munich is finalizing its current season contracts while planning for the upcoming summer transfer window. CEO Jan-Christian Dreesen emphasized the challenge of balancing economic stability and maximizing sporting success. He criticized the Premier League's spending habits, asserting that Bayern cannot rely on external funding. Instead, they focus on creativity and sponsorships, which account for 30% of their income. The club has successfully extended contracts for key players but will continue to manage costs and consider player sales to support future acquisitions.
It's probably the biggest challenge for us to combine economic stability with maximum sporting success. It is much, much more difficult for us to establish ourselves in an international environment because the prices for our players are constantly rising.
We cannot tap into a fund or a patron. It's important that we work hard. We have a fantastic portfolio of sponsors, practically 30% of our income comes from sponsorship.
English clubs and their investors have spent a lot of their money a bit wastefully in the past, and we cannot and must not afford that. We need creativity - and that also includes going out into the world.
So far this season Bayern has extended the likes of Joshua Kimmich, Alphonso Davies, Jamal Musiala, and Manuel Neuer. The work of slashing costs and selling players to fund future purchases...that is probably going to still be on the agenda for a while.
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