Bayer Leverkusen's trip to New York for a trophy tour not only celebrated their recent successes but also aimed at attracting new fans and increasing their presence.
The club's CEO Fernando Carro, with a rich background rooted in both Spain and Germany, reflects a passion for sports and a commitment to the club's growth.
Carro expressed how his education and career path led him to Germany, showcasing his determination for independence and his long-standing ties to Bayer Leverkusen.
Employees of Bayer Leverkusen describe Carro as 'likeable,' 'pleasant,' and 'passionate,' highlighting the positive impact he has made since assuming the CEO role.
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