Bayern Munich CEO says sporting success is most important aspect of club continuing to grow
Briefly

"We were not at all satisfied with our sporting performance. But it did not have a major economic impact on us, even though we lost some income from sponsorship contracts or additional games such as the Supercup. We will present very good figures again at the annual general meeting and will positively surprise some people," Dreesen told FAZ.
"No. I don't think it will ever happen. The most important thing for our image, for our appeal, for our international presence and of course also for our fans is sporting success. It is the core, the basis of our business. In this respect, we can cope with a year without a title. But if we were not successful in sporting terms for several years, that would have a negative impact on our brand and our economic power in the medium and long term," said Dreesen.
Read at Bavarian Football Works
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