Bayern Munich and Rwanda: Why is sponsorship controversial? DW 02/04/2025
Briefly

The situation in the Democratic Republic of Congo (DRC) is deteriorating as the rebel group M23, allegedly supported by Rwanda, captured Goma, exacerbating a humanitarian crisis. In response, DRC's Foreign Minister has called on Bayern Munich, Arsenal, and Paris Saint-Germain to end their sponsorship agreements with Rwanda, holding the country accountable for the violence. Bayern's CEO defended the partnership, emphasizing their commitment to development in Rwanda. This sponsorship deal is controversial due to the ongoing conflict and humanitarian issues, raising ethical concerns about sportswashing and corporate responsibility.
In the wake of M23's capture of Goma, DRC's foreign minister urged Bayern Munich to sever ties with Rwanda due to humanitarian suffering tied to the conflict.
Bayern's deal with Rwanda, valued at over $5 million a year, involves promoting its tourism, amidst claims of Rwanda's involvement in DRC's growing crisis.
Read at www.dw.com
[
|
]