""The World Cup has put us on the map and has opened a door to European tourism," explains Adriana Vega, Querétaro's Secretary of State for Tourism, who estimates a 16% growth in Spanish arrivals to the country in the first quarter."
"Unlike mass tourism, this profile generates a more distributed economic impact: it consumes local services, uses urban transport, participates in professional communities and stimulates sectors such as restaurants and flexible housing."
Mexico will host 13 of the 104 matches in the 2026 FIFA World Cup, attracting digital nomads who stay for extended periods. These individuals aim to work remotely while experiencing the tournament. This trend aligns with a global shift towards flexible lifestyles, with over 60% of professionals seeking remote work. The World Cup is enhancing Mexico's appeal to European tourists, leading to increased demand for temporary rentals and local services, thereby generating a more distributed economic impact.
Read at euronews
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