The World Cup is driving a new kind of tourism in Mexico: Working remotely and living football for weeks at a time

""It is a great opportunity. The World Cup has put us on the map and has opened a door to European tourism," explains Adriana Vega, Querétaro's Secretary of State for Tourism, who estimates a 16% growth in Spanish arrivals to the country in the first quarter."

""We are creating packages so that they can enjoy combined experiences of culture, sport and even the beach, creating tourist corridors and connecting with other states by working as a team," he says."

"The three major Mexican venues are experiencing a steady increase in demand for temporary rentals, coworking spaces and services adapted to extended stays."

"Unlike mass tourism, this profile generates a more distributed economic impact: it consumes local services, uses urban transport, participates in professional communities and stimulates sectors such as restaurants and flexible housing."

Mexico will host 13 of the 104 matches at the 2026 FIFA World Cup, attracting digital nomads who stay for weeks or months. This trend reflects a global shift towards remote work, with over 60% of professionals seeking flexible lifestyles. The World Cup serves as a catalyst for this transformation, enhancing tourism and economic impact in cities like Mexico City, Guadalajara, and Monterrey. Increased demand for temporary rentals and coworking spaces is evident, with a focus on creating combined cultural and sporting experiences for European tourists.

Read at Yahoo Travel