"One of the things about South by Southwest that is really good for the Austin region is that the bulk of their official registrants are from outside the Austin area. So there's a significant number of people that are coming in, and it's not a single-day conference or festival. On average, what we see is people stay almost about five days in town ... so that's kind of a big number that helps to support that economic impact."
"The festival generated $377.3 million for local businesses and residents, compared to the $380.9 million figure notched in 2023 when by many measurements the event saw a return to the heights not seen since the 2019 edition that preceded the Covid-19 pandemic."
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