The Music Commission is likely to ask the city to explore a mechanism to better promote performances by local artists with excess Hotel Occupancy Tax funds or money from the General Fund.
The Local Music Awareness Initiative may involve ongoing promotional efforts with local radio stations, signage, informing local hotels about concerts, and awarding microgrants to musicians or venues to promote specific shows.
Chris Hawkes suggested leveraging commercial media for ads to support local music, targeting stations already playing Austin artists to encourage continued support.
Commissioners support increasing the city's role in promoting local artists but have concerns over microgrant administration and aim to utilize existing commercial and public media.
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