Dick's Sporting Goods has announced a multi-year partnership with the University of Texas at Austin, becoming the 'Official Sporting Goods Retailer of the Texas Longhorns.' This collaboration will include co-branding, marketing campaigns, and student-athlete influencer marketing through NIL initiatives. It highlights the commitment of Dick's to connect with the local community and support athletes. Additionally, there will be opportunities for student-athletes to promote Dick's through social media and appearances. The partnership aims to enhance local and national visibility of Longhorns-branded products.
We are really excited to sponsor the University of Texas Athletics... some of the most elite athletes in the country. We look forward to making meaningful connections within the community.
Now, through this sponsorship with the University of Texas, we are excited to enhance that relationship and deliver more Longhorns-branded product to our fan base here in Austin.
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