The article discusses the evolution of spoiler timelines in the film industry, particularly within the Marvel franchise. It highlights the recent release of Thunderbolts*, which has already revealed major plot points such as its transition to The New Avengers via a post on Marvel's Singapore YouTube account. Unlike previous releases, where spoilers were heavily guarded, this shift indicates a new marketing strategy. Despite a solid opening weekend of $76 million, the film's performance reflects a broader trend in Marvel's approach to releasing content amid competitive market dynamics.
Only a few short years ago, a giant like Marvel studio was begging for fans to keep quiet on a post-release Monday about reveals in a movie like Avengers: Endgame.
In Thunderbolts*, the Marvel Singapore YouTube account posted the 'asterisk reveal,' transitioning the title to The New Avengers by the end of the film.
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