"The Atlanta Falcons want to win. This is not a team where the owner's press conferences are more important than the product on the field, or a family operation where every penny must be carefully managed. Arthur Blank will spend, the team will pursue name free agents and swing big, dramatic trades, and coaching staffs will be juggled. The Atlanta Falcons want to win, but they don't know how to win."
"It's been obvious for some time now that the Falcons always believe they are closer to contention than they actually are, which has repeatedly led them to make decisions they believe will provide them shortcuts to relevance and make leaps that are risky at best and catastrophic at worst. It began as a desire to get back to the Super Bowl team of 2016 and morphed into an intolerance for losing that has paradoxically ensured the team loses more."
From 2018 to the present, the Falcons have repeatedly misread their competitive standing, consistently assuming they are closer to contention than reality. The ownership shows willingness to spend and pursue big-name free agents, make dramatic trades, and change coaching staffs in search of quick gains. The franchise alternates between abandoning long-term plans for risky short-cuts and stubbornly clinging to expired strategies. The result is inconsistent roster construction, prioritization of large contracts for perceived core players, and hiring moves that fail to align with actual team needs. The net effect has been stalled progress and repeated strategic confusion.
Read at The Falcoholic
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